CHEVROLET ‘CRUZES’ AHEAD ON PRICE…

* Price announced for Cruze, from £11,545 on-the-road
* Exceptional spec levels even on entry-level car
* On sale from July 2009

Keeping an eye on money has never been more topical, and the good news for Chevrolet customers is that the all-new Cruze will be true to the brand’s traditional value-for-money ethics despite its premium styling and build quality.

The newcomer, which has the stance of a four-door coupe, will start from just £11,545 on-the-road, and will arrive at UK Chevrolet retailers in July.

It will be offered with a choice of four engines – 1.6 (113PS) and 1.8-litre (141PS) petrols featuring variable valve timing for maximum performance and efficiency, plus two diesels, both 2.0-litres and with a choice of 125PS or 150PS power outputs. Automatic transmission will be offered on the petrol models.

The range will kick off with the 1.6 S, which enjoys a comprehensive list of standard equipment despite its value price tag. As well as remote central locking, the model features follow-me-home lighting, a feature normally reserved for premium cars, a quality CD-radio system, electric front windows, a fully-adjustable driver’s seat and steering wheel, six airbags, ESC, upmarket soft-touch cabin materials, and premium blue-backlit dashboard dials. The 1.6S A/C model, at £11,995, also adds air conditioning.

The LS model, expected to be the best-seller in the range, starts at only £12,595 for the 1.6 manual variant and includes air conditioning as standard, plus other upmarket features such as 16-inch alloy wheels, a chrome edged radiator grille, front fog lights and reverse parking sensors.

Flagship of the range will be the LT, which comes in 1.8 petrol or 2.0-litre diesel guise, starting at £13,595. For that, you get a list of specification that’s truly befitting of a luxury car, including cruise control, climate control, an automatic anti-dazzle rear view mirror, an upgraded high-output stereo, electric rear windows, chrome detailing and 17-inch alloy wheels, plus the option of an integrated satellite navigation system.

The Cruze will also spearhead Chevrolet’s campaign in the 2009 World Touring Car Championship, which kicked off on March 8 in Curitiba, Brazil. The UK round of the WTCC takes place at Brands Hatch on July 19 – just in time to coincide with the car’s UK introduction.

This will be quite the challenger for the Cruze, which is set to debut in the U.S. in 2010. One must wonder how this 4 door American econobox will overtake the rest of the field in the WTCC.

CHEVROLET PRESENTS NEW CRUZE FOR 2009 WTCC
To Continue Chevrolet’s World Touring Car Success

ZÜRICH / WELLINGBOROUGH – Chevrolet Europe has shown the first glimpse of the marque’s 2009 World Touring Car Championship contender, today. The all-new Chevrolet Cruze, which recently premiered at the Paris Motor Show, will continue Chevrolet’s presence in the WTCC, in which the marque so far has won twelve world championship races.

Testing of the new race car – which is the first to start Chevrolet’s new design language in Europe – has already started and is on schedule, and will continue throughout the remainder of the current season and the coming winter. Developed, built, run and driven by the same team and drivers, the Cruze will be all but guaranteed the same speed, reliability and success. The Chevrolet Cruze’s first competitive outing will be in Brazil at the opening round of the 2009 WTCC in Curitiba. In 2009, the WTCC will again visit twelve tracks, in South and Central-America, Africa, Europe and the Far-East.
# QUOTES

Wayne Brannon: “Chevrolet has motorsport is deeply embedded in our DNA. With the new Cruze World Touring Car, Chevrolet continues to embrace its long tradition of winning on and off the track.. In the past four seasons, Chevrolet had distinguished itself in racing with an increasing number of victories, not so different from the record sales growth which has developed in Europe. Again this year, sales are up by 23 percent in the first six month, and we are very proud that customers are choosing us in record numbers. For our European dealers, the WTCC has been an extremely useful communications tool, and they look forward to the next season with Cruze. With Cruze, we again look to emphasize the synergy between product and motorsports, and the WTCC is the best possible platform to achieve this. The championship’s slogan is ‘Real Cars, Real Racing’, and that fits nicely with our philosophy to provide real cars for real lives, with expressive design, world class quality / reliability and an impressive list of standard features and content, all at an affordable price.”

Eric Nève: “The new Cruze will be the next milestone in Chevrolet Europe’s motorsports history. So far, we have achieved every goal we set in 2005, step by step: challenge the competition, score points, prove we can win and then become regular frontrunners against competition with an established motorsports resume. With the Cruze, we will put the bar even higher and firmly aim at winning the World Championship. Chevrolet’s unique ‘trump card’ is having worked with the same team, engineers and drivers for the past four seasons, with the success we all know. To be able to do this again with the Cruze will only help to increase our chances of achieving our goals.”